Natrie: The Eco-Cleaner Changing the Game

18 Aug

At Brighton Wellness Festival, we believe wellness extends far beyond yoga mats and meditation cushions. True wellbeing is woven into the choices we make every day - from the food we eat to the air we breathe to the products we use in our homes. That’s why we’re so proud to be sponsored by Natrie, a revolutionary eco-cleaning brand created right here in Brighton & Hove.

Natrie isn’t just another “green” product with clever packaging. It’s the real deal: powerful, refillable, allergen-free and hormone-safe cleaners that actually work, without compromising your health, your family, or the planet.

A Story Rooted in Real Life experience

Natrie was founded by Lauren Daly, a mother of five, professional cleaner, and allergy sufferer who knows firsthand the harmful impact conventional (and even many so-called eco) cleaning products can have. Living with eczema, asthma, and Mast Cell Activation Syndrome (MCAS), Lauren struggled to find products that didn’t trigger her or her children’s health issues.

Her journey into creating Natrie began with concern for both her family and her cleaning team, after discovering professional cleaners are far more likely to develop respiratory illness from chemical exposure. Even “eco” products weren’t safe - many contained essential oils and allergens that irritated skin, lungs, and hormones.

So Lauren did what changemakers do: she built something better. After years of research, collaboration with chemists, and testing with professional cleaners, Natrie was born.

Why We Love Natrie

Truly clean: No parabens, phthalates, preservatives, allergens, or hormone disruptors.
Safe for everyone: Vegan, cruelty-free, pet-friendly, and family-safe.
Planet-positive: Concentrated formulas, refillable bottles, and packaging made from prevented ocean plastic (POP).
Budget-friendly: One concentrate bottle (£13.99) makes up to five refills, proving sustainability doesn’t have to cost the earth.

Beyond Products — A Wellness Philosophy

For Lauren, Natrie isn’t just about cleaning. It’s about wellness in the truest sense: protecting our bodies, our families, and our environment from hidden harms. It’s about creating space to breathe easier - literally - in our homes. And it’s about showing that small, conscious choices can ripple out into systemic change.

As she says: “Simply, I want people to have a squeaky-clean home without feeling like they’re compromising their health.”

Rooted in Brighton Values

Lauren dreams of Natrie growing into a family business with its headquarters in Brighton & Hove - creating an ethical workplace that reflects the Festival’s values of sustainability, creativity and care. As part of our BWF community, Lauren is proof that innovation, integrity, and care can shape a healthier future.